Alexa rank mainly depends upon traffic of your website. A good alexa rank gives you more advertisers. After google page rank mostly advertiser prefer alexa rank. So high alexa rank definitely gives advantage.
Now the question comes how can improve alexa rank.
Concept :
How to alexa calculate website rank ?
Alexa algorithm gets website data from alexa toolbars. So if your site is opening on a browser where alexa toolbar is installed then alexa gets your site data. If alexa toolbar is not install on web browser then alexa algorithm not get any data so it will not use for your website in alexa rank calculation algorithm. So you need to do something with your website that will provide data to alexa if alexa toolbar is installed or not installed on web browser. This will be very helpful to increase or improve alexa rank.
What should we do to improve alexa rank ?
You can add alexa widget on your site to increase alexa rank so that alexa can get your website data in every visit.
You can follow below steps to add alexa widget on your website:
Step 1:
Open This http://www.alexa.com/siteowners/widgets
Step 2:
Generate alexa widget code.
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Step 3:
Different types of alexa widget are available choose which one you want add on your site.
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Step 3 :
Copy corresponding alexa widget code and put on your website where you want to add alexa widget.
Conclusion :
Above solution is really helpful for me to improve alexa ranking of my website.